by Tony Akiwumi | Nov 15, 2025 | Pharma / Market Access
Innovation is often described as magic. People talk about creative geniuses and lightbulb moments. In truth, innovation behaves more like a muscle than a miracle. Practice, structure, and feedback foster growth, not inspiration alone. Some years ago, I ran a workshop...
by Tony Akiwumi | Nov 15, 2025 | Pharma / Market Access
Decision-making is a bit like driving through thick fog. You can see just enough to keep moving, but never far enough to be certain. Some leaders accelerate anyway, convinced of their instincts. Others freeze, paralysed by the need for perfect information. The best...
by Tony Akiwumi | Nov 15, 2025 | Pharma / Market Access
Leading without authority is like steering a ship without the captain’s hat. You know where it should go, but you must rely on influence rather than command. It’s a test of skill, not status. The best non-boss leaders succeed through credibility, empathy, and...
by Tony Akiwumi | Nov 15, 2025 | Pharma / Market Access
A few years ago, I watched a senior team stuck in a tense debate about pricing strategy. Everyone was guarded, worried about being wrong. The meeting had the emotional warmth of a tax audit. Then one person made a perfectly timed joke about how “strategy” was just a...
by Tony Akiwumi | Nov 13, 2025 | Pharma / Market Access
Corporate reorganisations are like moving furniture in a house you’ve lived in too long. At first, it feels exciting. You imagine the space looking fresher, cleaner, more efficient. But once you’ve moved the sofa, you realise the walls haven’t shifted at all. The same...
