A personal brand is not a logo, a tagline, or a set of clever posts. It is your professional reputation — the composite of what people say about you...
How to Craft a Personal Brand That Works Behind the Scenes
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INSIGHTS ON PHARMA INNOVATION, ETHICS, AND LEADERSHIP
Explore thought leadership articles and stories shaping the future.
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The Overlooked Art of Feedback in Driving Performance
When athletes train for the Olympics, they receive constant feedback — not once a year, but every session. Yet in corporate life, feedback often...
How to Balance Risk and Creativity in Strategy
When the Concorde first took flight, it symbolised bold innovation. It was beautiful, fast, and technologically unmatched. Yet, it failed...
Why Some Teams Innovate Consistently While Others Stagnate
A few years ago, two pharmaceutical companies released similar treatments within months of each other. Both had comparable science and funding. Yet...
How to Lead Change When No One Wants It
When the London Underground introduced the Oyster Card, resistance was fierce. Staff feared redundancy, commuters distrusted technology, and the...
Why Most Corporate Vision Statements Fail to Inspire
In 1961, President John F. Kennedy stood before Congress and declared that America would land a man on the moon before the decade was out. It was a...
The Quiet Power of Asking the Right Questions
When the British explorer Ernest Shackleton prepared for his Antarctic expedition, he spent weeks asking one question that his competitors ignored:...
The Link Between Curiosity and Leadership Excellence
When NASA investigated the Challenger disaster, one of the most striking details was that several engineers had quietly expressed concern about the...
How to Lead Change When No One Wants It
Leading change can feel like trying to convince people to give up their favourite chair — comfortable, familiar, but badly in need of replacing. You...
Why Most Corporate Vision Statements Fail to Inspire
Writing a corporate vision statement is a bit like writing poetry by committee. Everyone wants a line that represents their department, so the end...
How to Balance Risk and Creativity in Strategy
Strategy without risk is dull. Risk without a strategy is chaos. The art lies in keeping the two in tension. Think of it like cooking a soufflé: too...
Why Some Teams Innovate Consistently While Others Stagnate
Innovation is often seen as luck — the right idea at the right time. In truth, it’s rhythm. Some teams build it into their habits; others treat it...
Decision-Making Frameworks That Actually Work Under Pressure
High-pressure decisions expose what an organisation really is. When time is short and the stakes are high, people fall back on instinct, hierarchy,...